Justifying the cost of a voice recording (also known as why I charge what I do)

I believe I am a competitively priced Professional Performing Voice Artist (aka voice over) but I have been asked on occasion “How do you justify the cost to the client for a voice-over? Don’t you just sit in front of the microphone, read the script, take out the “bloopers” twiddle a few knobs and return it to the client for final approval?” I’m quite sure there are voice-over “professionals” who do just that, but that’s nothing like the service I offer my clients. Before I even step into the studio I’ve been drinking warm water, munching an eye watering dark…

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